Marketing Your Home to Homebuyers
Advertising in General
Every home seller likes to be assured that their listing agent or the real estate company will run
ads featuring their home. Newspaper ads could be large display ads with lots of listings or small
classified ads featuring just your property. Ads may also appear in local real estate magazines
and your listing will also show up on the Internet.
Of course the agents and companies will run ads featuring your house, but not for the reasons
you expect.
You see, the main job of advertising is not to sell your house directly. Advertising creates
phone calls and some of those callers become clients of the agents answering the calls. This
builds up a pool of homebuyers looking for property in general, all represented by selling
agents (buyer's agents). Multiply this by all the agents and companies who also advertise
homes, and there is a large pool of homebuyers in the market at any given time – all of whom are
represented by selling agents.
The agents representing those homebuyers know about your home because it is listed in the
Multiple Listing Service, has been on office and broker preview, and because your agent may
have also sent flyers to all the local real estate offices.
The agents match up their clients with available homes, one of which may be yours. Then they
show the homes to their clients, who eventually make an offer on one. That is how your house
gets sold.
Ads create a pool of clients, one of which buys your home. Ads do not usually sell your house
directly.
Advertising in General
Every home seller likes to be assured that their listing agent or the real estate company will run
ads featuring their home. Newspaper ads could be large display ads with lots of listings or small
classified ads featuring just your property. Ads may also appear in local real estate magazines
and your listing will also show up on the Internet.
Of course the agents and companies will run ads featuring your house, but not for the reasons
you expect.
You see, the main job of advertising is not to sell your house directly. Advertising creates
phone calls and some of those callers become clients of the agents answering the calls. This
builds up a pool of homebuyers looking for property in general, all represented by selling
agents (buyer's agents). Multiply this by all the agents and companies who also advertise
homes, and there is a large pool of homebuyers in the market at any given time – all of whom are
represented by selling agents.
The agents representing those homebuyers know about your home because it is listed in the
Multiple Listing Service, has been on office and broker preview, and because your agent may
have also sent flyers to all the local real estate offices.
The agents match up their clients with available homes, one of which may be yours. Then they
show the homes to their clients, who eventually make an offer on one. That is how your house
gets sold.
Ads create a pool of clients, one of which buys your home. Ads do not usually sell your house
directly.
| Realistic Listing Fees For This Unrealistic Market Click Here Or Call Doug Baird For More Details 616-554-5796 Michigan For Sale By Owner |
